Idle Archer is an incremental idle tower defense game where you take the role of an archer defending his tower against waves of monsters. Defeat is a crucial part of the game, collect loot, cards, upgrade your tower and archer and try again!
Our Aim.
When we came onto the project, Idle Archer was already a successful game with a large but scattered audience. So our aim was to bring the audience under the studios roof and connect with their most loyal players.
Community Building
We created all of Idle Archers social channels such as; Discord, YouTube, TikTok, Facebook. Also creating content for these plaforms.
Ad Creatives
We created Idle Archers most successful creatives which helped launch the games popularity.
What we
Social Media Growth
We brought the existing community together whilst using the games small popularity to boost SEO and engagement online.
Short-form Content
Short form content was used to reach existing players and pull in new ones from TikTok and YouTube Shorts
Character Videos
For new releases and updates we created content to announce and reveal game updates.
Store Page
As the game was a Live Service we created regular organic content for YouTube, Facebook & TikTok.
Discord Creation
Make it easier for the devs to market to the player base outside of them playing the game.
Paid Ad Creatives
We worked with the campaign managers to create a variety of ads for every ad platform
